Tracksuit CEO

by Tracksuit CEO

If you’ve never seen the website You’re a Poor Loser then take a moment and scroll through this amazingly simple, single-page site made primarily with colored markers. This is a sales website, dedicated to shaming you into buying a single product that will transform you from a ‘poor loser’ into a ‘Creative [...]

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by Tracksuit CEO

Long Tail products don’t need to go viral
The long tail is all about capturing and owning a niche, not selling a product to every household in America. Introducing the We are Numbers Project (thank you to Jonathan Stern for introducing me). This project is a perfect example of the vision Chris [...]

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by Tracksuit CEO

Corporate Blog Denial
As a Blog Coach, I talk to people on a daily basis about some of the basics of blogging like: (1.) the transparency, (2.) the authentic voice and (3.) the basics of growing community. There is definitely a learning curve associated with understanding these basics. They are all [...]

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by Tracksuit CEO
Last night I was at the Semantic Web Launch Party and had a great time and learned a lot (too much). As is with all things in this crazy industry, no matter how much you know or how early you are to the game, you always feel like you’ve missed out on [...]

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by Tracksuit CEO

The Tracksuit CEO doesn’t do websites
I have had several people lately, when they find out what industry I work in, ask me if I ‘do websites’. My unequivocal answer is that I don’t build websites, I destroy them…and replace them with a blog. In fact, there are very few websites that [...]

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