by Tracksuit CEO
Corporate Blog Denial
As a Blog Coach, I talk to people on a daily basis about some of the basics of blogging like: (1.) the transparency, (2.) the authentic voice and (3.) the basics of growing community. There is definitely a learning curve associated with understanding these basics. They are all 3 simple and fairly intuitive, but there is a legacy of corporate secrecy and posturing that make this a difficult leap sometimes.
Client: “You want me to speak using ‘I’ instead of ‘We’?”
Tracksuit CEO: “Yes, I really do.”
Client: “But how? How can I say, ‘We at ________, Inc.‘ without using the royal we?”
Tracksuit CEO: “You don’t have to say, ‘We at ________,Inc.’ You just speak conversationally, be yourself. Come on, I know you’ve read a blog before!”…
And so it goes. Companies really do want to get involved in the blogosphere and the trailblazers who are already here deserve some big credit. It won’t be long, however, before companies won’t have a choice. To compete on the Internet they will have to come to the blogosphere.
If you, or a company you love, is experiencing Corporate Blog Denial – there is help!
My blog is dedicated to winning people over to the Blog mindset and moving them away from the GeoCities Website Model.
Also, I just learned about Liz Strauss’s new book The Secret to Writing a Successful and Outstanding Blog thanks to Chris Brogan. As Liz puts it, this book is for:
“Everyone who wants more community participation, more comments, more
referrals for their business — Marketers, PR folks, Educators, Business
Professionals, and New Bloggers.
Anyone who’s been trying to figure out or explain what a blog is.”
So use this book, my blog and any other resource you can find out there to take your company development to the next level.
As a whole, the business world and the blogosphere are still in the courting stage of their relationship, but expect to see a lot more from this couple about town.