By Daniel Hope
This is a great exchange between the always entertaining Tim Ferriss (4 Hour Work Week) and Kevin Rose (Digg) courtesy of Glenn McElhose. I have been a fan of Ferriss for quite some time and even benefited from his outsource/delegate your life strategies on this very blog.
The two talk about market testing and website naming. Ferriss discusses how he decided where his book should be placed in book stores for maximum exposure. How did he test for placement? He made a mock-up book cover, before his book was even published, and put it on a book of a similar size. Ferriss then placed his book in various places on book store displays and timed the people browsing the shelves to see how long it took them to pick it up. I’m not sure what he would have done if someone had try to actually buy the book but I love how hands-on his approach was.
Enjoy the video:
1 response so far ↓
1 MusicBox // Jun 8, 2009 at 11:14 am
Interesting. But what sign on novelties of the news?
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